The days of 'build it and they will come' are now over. Websites have to not only think about the quality of their content for users but also how it will be perceived by search engines. This talk will focus on what engineers can be doing to help boost page rankings and explaining a lot of the jargon involved in SEO.
Beck Dixon has been an SEO Software engineer for close to 2 years at Eventbrite. She enjoys the challenge of keeping up with Google’s ever changing search algorithm and firmly believes that SEO and user experience go hand in hand.
Slides from Beck's presentation can be found here, or downloaded as a PDF from the link below.